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Checklist: Increase the amount and effectiveness of funding

Use this checklist to assess whether your approach aligns with Principle 2: Increase and adapt funding to support independent media across programme design, implementation, and review.

Apply it when developing new funding instruments, adapting ongoing programmes, and reviewing funding portfolios.

☐ Is the overall level of funding adequate to support sustainability, not only short-term outputs?

☐ Does the funding model include an appropriate mix of modalities (e.g. core, project, and emergency funding)?

☐ Are funding timelines predictable and multi-year where possible, allowing media organisations and media development actors to plan ahead?

☐ Are funding structures designed to support editorial independence and avoid distorting incentives?

☐ Have you considered how funding may affect local media markets, competition, and existing actors?

☐ Are eligibility criteria and application processes accessible to a diverse range of actors, including smaller or local organisations?

☐ Are compliance and reporting requirements proportionate to the size, capacity, and risk profile of partners?

☐ Are funding mechanisms flexible enough to adapt to changing political, economic, or security conditions?

☐ Is there coordination with other donors to ensure coherence, complementarity, and reduced fragmentation?

☐ Are there provisions for rapid or emergency funding in response to crises affecting media actors?

☐ Does the funding approach support the long-term ability of partners to access and manage funding independently over time?

Common risk flags

  • Over-reliance on short-term, project-based funding for structural challenges

  • Funding that creates dependency without building sustainability

  • Administrative requirements that exclude smaller or local actors

  • Lack of predictability leading to staff turnover and institutional instability

  • Funding that influences editorial priorities or undermines independence

  • Fragmented donor approaches with overlapping or duplicative funding streams

  • Insufficient consideration of potential market distortion or unintended economic effects

  • Absence of emergency mechanisms in volatile or crisis contexts

Download and print the checklist from here:

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