6 - Invest in knowledge

Invest in knowledge, research, and learning.

Invest in knowledge, research, and learning.

This may include:

Drawing on the experience and research of media development institutions with technical expertise, local and global networks, and a history of success.

Taking account of the growing body of research and analysis in diagnosis and programme design and incentivise new research.

Exploring new pathways to media viability, including digital media trends, audience analysis, national laws and regulations, self-regulatory bodies and professional associations, advertising markets, government subsidies, and business models.

Remaining up to date with rapid advancements in technology, including algorithms, bots, surveillance, and artificial intelligence and their potential threats or benefits to media sustainability, journalism safety, and information integrity.

Sharing of findings on context specific approaches that work, including approaches that are effective in building resilience to mis- and disinformation, and in strengthening democracy, human rights and gender equality.

Supporting innovation and experimentation; incorporating adaptation into policy, planning, and implementation, and ensuring ODA projects and programmes adapt quickly considering lessons learned.

Facilitating the inclusion of new knowledge and learning in school curricula (particularly in journalism schools).

Supporting the development and use of metrics and indicators to understand and analyse national information ecosystems.