> For the complete documentation index, see [llms.txt](https://oecd-media-support-principles.gfmd.info/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://oecd-media-support-principles.gfmd.info/principles/6-invest-in-knowledge.md).

# 6 - Invest in knowledge

## Invest in knowledge, research, and learning.

This may include:

{% hint style="success" %}
Drawing on the experience and research of media development institutions with technical\
expertise, local and global networks, and a history of success.
{% endhint %}

{% hint style="success" %}
Taking account of the growing body of research and analysis in diagnosis and programme design and incentivise new research.
{% endhint %}

{% hint style="success" %}
Exploring new pathways to media viability, including digital media trends, audience analysis, national laws and regulations, self-regulatory bodies and professional associations, advertising markets, government subsidies, and business models.
{% endhint %}

{% hint style="success" %}
Remaining up to date with rapid advancements in technology, including algorithms, bots, surveillance, and artificial intelligence and their potential threats or benefits to media sustainability, journalism safety, and information integrity.
{% endhint %}

{% hint style="success" %}
Sharing of findings on context specific approaches that work, including approaches that are effective in building resilience to mis- and disinformation, and in strengthening democracy, human rights and gender equality.
{% endhint %}

{% hint style="success" %}
Supporting innovation and experimentation; incorporating adaptation into policy, planning, and implementation, and ensuring ODA projects and programmes adapt quickly considering lessons learned.
{% endhint %}

{% hint style="success" %}
Facilitating the inclusion of new knowledge and learning in school curricula (particularly in journalism schools).
{% endhint %}

{% hint style="success" %}
Supporting the development and use of metrics and indicators to understand and analyse national information ecosystems.
{% endhint %}