> For the complete documentation index, see [llms.txt](https://oecd-media-support-principles.gfmd.info/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://oecd-media-support-principles.gfmd.info/principles/4-strengthen-local-ownership.md).

# 4 - Strengthen local ownership

## Strengthen local leadership and ownership

> Strengthen local leadership and ownership, empowering media partners as well as other actors in the information environment such as civil society organisations and online content creators to meaningfully participate in policies and programmes.

This may include: 

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Building on acquired good practices for the meaningful participation of local actors in diagnostics, priority-setting, design, budgeting, implementation, monitoring, and evaluation of policies and programmes. 
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Contextualising risks and opportunities for public interest media and information integrity, tailoring assistance to each individual context and with particular attention to underrepresented and marginalised groups.
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Ensuring that assistance responses remain grounded in local realities, bottom-up, evidence-based, and demand-driven, with audiences and the public interest always at the centre.
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Accounting for diversity, equality, inclusion, and accessibility principles and standards based on international and regional human rights instruments.
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Providing incentives for international implementers to work through local and regional partners and ensuring a more significant share of ODA for media development reaches local and regional actors directly, fostering their longevity, resilience and viability.
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Increasing the availability and accessibility of direct, flexible, and reliable support, including core funding and longer-term, multi-year funding, where appropriate and feasible.
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